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Marketing insights

Marketing advice for small business owners and founders

Practical, jargon free advice for anyone running a small business, whether you're brand new to marketing or ready to get more from what you're already doing. Written for founders who do their own marketing and want it to actually work.

A marketing basics checklist with five ticked items, beside the words Start with the basics New to marketing

New to marketing? Five things to get right before you spend a penny

Feeling overwhelmed? Start here. Five simple foundations that make every bit of marketing work harder.

5 minute read Google search results for marketing help near me, with your business at the top of the map results, beside the words Get on page 1 of Google SEO & AEO

How to get your small business on page 1 of Google

Nine practical steps to help your business show up when local customers search, without paying for every click.

9 minute read A social media post with thousands of likes, a Boost post button and zero new enquiries, beside the words Likes aren't customers Paid advertising

Why boosting your Facebook posts isn't bringing in customers

The boost button gets you likes, not customers. Here's what to do instead, with a real example of a £108 ad bringing in £11,700.

5 minute read A ChatGPT chat recommending your business as the top local pick, beside the words Get recommended by ChatGPT SEO & AEO

How to get your small business recommended by ChatGPT

More people now ask AI tools for recommendations. Here's what AEO means and six practical steps to help them recommend you.

6 minute read A magnifying glass over a map of Hampshire, showing Basingstoke, Hook and Fleet, with the words Get found locally SEO & AEO

Local SEO for small businesses in Hook, Basingstoke and Fleet: where to start

Six simple, practical steps to help your business show up when people nearby search for what you do.

6 minute read
The Small Business Marketing Workbook coverFree downloadNot sure where to start with your marketing?Get my free small business marketing workbook. Work through it at your own pace and finish with clear priorities for your next 30 days.Get my free workbook

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