Marketing experience with a small business perspective

I've been in your shoes

When I launched my own ecommerce fashion brand, Florrie & Bird, I started with no customers and no following. I had to build awareness, earn people's trust and give them a reason to buy, while managing the day to day demands of running a business.

Over five years, I grew it to £150,000 in annual turnover and built an email list of 8,000 people. I worked within a small business budget, learning what brought customers in, what encouraged them to return and what wasn't worth the spend.

That experience shapes the advice I give today. I understand that a marketing plan needs to work alongside everything else you have to do.

I later brought that experience to my role as CRM Manager at Nirvana Spa, looking after email marketing and customer data to support customer relationships and repeat business.

Experience that works for your business

My career has taken me from household names such as The AA to small independent businesses, across both consumer and B2B marketing. I've also worked within an SEO agency, gaining experience of how businesses improve their visibility online.

For you, that means advice informed by different businesses, budgets and ways of reaching customers. I can look at how your website, emails, advertising and customer information work together, then recommend where to focus.

You'll work directly with me, from discussing your goals to putting the agreed work into action.

How I work

I'm practical, honest and straightforward. I'll explain what I recommend, why it matters and what we'll look at to understand whether it's working.

I enjoy developing the ideas and writing the words as much as reviewing the numbers. Both matter: your marketing needs to connect with people and contribute to your business.

Whether you need a one off marketing audit, help managing your ads or ongoing support, we'll agree an approach that fits your priorities, time and budget.

Outside of work

Most weekends you'll find me trackside in our motorhome, cheering on my son as he races his kart. Away from the circuit, I'm often at my local gym in Hook, enjoying a glass of wine with my book club in Hartley Wintney, or playing cricket on the village green.