Free small business marketing workbook

Know where to start with your marketing

Too many ideas and no clear plan? This free workbook helps you decide who to reach, what to say and where to focus your time and budget.

Work through the practical exercises at your own pace and finish with clear priorities for your next 30 days.

Get my free workbook

Use it to:

  • Understand who you want to reach and what matters to them
  • Explain what you offer and why customers should choose you
  • Choose marketing channels that fit your audience, time and budget
  • Understand which numbers to track when reviewing your marketing
  • Turn your ideas into a practical 30 day action plan

14 pages · Fill it in on screen or print it out · Takes about an hour

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Pop your details in below and it's yours, completely free.

Take a look inside

Simple exercises, real examples from small businesses and space to write your answers.

The workbook cover: Small Business Marketing Workbook Workbook page on your customer and your message Workbook page on knowing your numbers

Who's behind it

Hi, I'm Louise

I'm a marketing consultant based in Hook, Hampshire. I ran my own business, Florrie & Bird, for five years, growing it to £150,000 in annual turnover on a small business budget. I understand how carefully you have to choose where your time and money go, and how important it is that your marketing brings in customers.

I made this workbook because the same question comes up again and again: "where do I even start?" It's the first thing I'd do with you if we were sitting down together.

Big ideas. Small budgets. Real results.