Facebook and Instagram ads
Campaigns on Meta that reach the right people where they spend their time.
Home / Paid advertising
Big ideas for small budgets
Paid ads focused on bringing you more enquiries
Getting likes is encouraging. But if your goal is more enquiries, your ads need to give the right people a reason to get in touch.
I set up and manage Meta and Google ad campaigns for small businesses in Hook, Basingstoke, Fleet, Farnham and across Hampshire. From the audience and message to what happens after someone clicks, I help you make better use of your advertising budget.
Ads that don't add up
Spending money on ads without knowing what you're getting back?
Whether you've boosted a few posts or tried a campaign that disappointed, it helps to understand what needs to change before spending more.
“I've boosted posts and got likes, not customers.”
People may engage with your posts without taking the next step. I'll review your offer, audience and campaign setup, then build ads around the action you want people to take, such as requesting a quote or booking an appointment.
“Ads Manager is confusing, and I'm worried about wasting money.”
You don't need to learn every setting to understand your advertising. I'll manage the campaigns, work within an agreed budget and explain what's happening, so you know what you're spending and what it's producing.
“I tried ads once, and they didn't work.”
Before you spend again, we'll look at the previous campaign where possible, including the targeting, message and page people reached after clicking. That gives us a clearer starting point for deciding what to change and test.
How I can help
Everything needed to run ads that pay for themselves.
Google Ads
Show up at the top of Google when local customers search for what you do.
Local targeting
Focus your budget on people in Hook, Basingstoke, Fleet, Farnham or wherever your customers are.
Ad creative and copy
Images, videos and words that stop the scroll and speak to your ideal customer.
Pixel and tracking set up
Meta Pixel and Google tracking set up properly so you can see what your ads bring in.
Clear, easy to read reports
Clear updates on spend, leads and cost per lead, without the jargon.
How it works
1
Plan
We agree who we're targeting, what we're offering and a budget you're comfortable with.
2
Build and launch
I create the ads, set up the targeting and tracking, and get your campaign live.
3
Test and scale
We see what works best, cut what doesn't and put more budget behind the winners.
Real results
What's possible with the right marketing
Gym client · Meta ads · 7 days
£11,700
in course sales from a single £108 video ad
108x return on ad spendLouise is great at understanding the audience and approach that was needed. She worked closely with me, confirming results and making adjustments to get the best performance possible. She has definitely helped build the success of the course.
Diverse FitnessHook, Hampshire
- £108Ad spend
- 18Leads, about £6 each
- 6Sign ups, 1 in 3 leads
- £11,700Sales at £1,950 each
Questions about paid advertising
If yours isn't here, just drop me a message.
How much does ad management cost?
Ad management starts from £399 a month, depending on the scope of your campaigns. That covers running and improving your campaigns, plus regular reporting. Initial setup, including advertising accounts and conversion tracking, is quoted separately. Your ad spend is paid directly to Meta or Google, so you stay in control of your budget.
How much should I spend on ads?
There's no magic number, and you don't need a big budget to start. My gym client spent £108 over seven days. We'll start small, prove it works, then grow from there.
Should I use Meta or Google ads?
Google is great when people are already searching for what you do. Meta is brilliant for reaching people who don't know they need you yet. Many small businesses use both, and I'll help you decide where to start.
Can my ads only show to people near me?
Yes. We can target people in specific towns or within a set distance, so your budget isn't wasted on people who are too far away to become customers.
Can you look after all my marketing?
Yes. You can combine ad management with email marketing, SEO and website updates into one monthly package, tailored to your business and budget. Get in touch for a quote.
Who owns the ad account?
I always recommend your ads run from your own account, so you keep ownership of your data, audiences and results.
Ready to make your marketing work harder?
Tell me a little about your business and I'll come back to you personally. No jargon and no hard sell, just honest advice.