Local search visibility
Improve how clearly your website explains your services and the areas you cover, helping you reach relevant local customers.
Home / SEO & AEO
Local SEO and AI search support for small businesses
Help more customers find your business online
When someone searches for what you offer, you want them to find your business and understand why you could be the right choice.
I help small businesses in Hook, Basingstoke, Fleet, Farnham and across Hampshire improve their visibility on Google and strengthen their foundations for AI search, with clearer website content, consistent business information and practical recommendations.
You'll know what needs attention, why it matters and which improvements to prioritise.
Getting found
Hard to find online?
If potential customers can't find your business, they may never discover what you offer. I'll help you understand what could be holding your visibility back and where to focus first.
“I don't show up when people search locally.”
I'll review your website and, where relevant, your Google Business Profile. We'll look at how clearly you describe your services and the areas you cover, then identify improvements that could help nearby customers find you.
“My competitors appear in AI answers, but I don't.”
I'll review how your business is represented online, identify missing or conflicting information and improve content that explains what you offer. The aim is to make your business easier for customers and search tools to understand.
“SEO feels technical and confusing.”
You don't need to become an SEO expert to make informed decisions. I'll explain my recommendations in plain English, so you understand what you're paying for, what we're prioritising and how we'll assess progress.
Practical improvements that help customers find and choose you
Google Business Profile
Make your profile accurate, useful and complete, so customers can understand your services and find the details they need to contact you.
Clearer website content
Explain what you offer, who you help and why someone should choose you, with pages that are easy to navigate.
Answers to customer questions
Create useful content around the questions people ask before enquiring or buying, helping them make a more confident decision.
Structured data where relevant
Add appropriate information in your website's code to help search engines interpret details about your business and services.
Customer reviews and reputation
Make it easier to request honest customer reviews and respond thoughtfully, giving potential customers useful evidence when considering your business.
How it works
1
Understand your starting point
I'll review your website, business information and visibility for relevant searches, alongside examples of competing businesses. You'll get a clear picture of what needs attention.
2
Prioritise the improvements
We'll agree where to focus first, based on your goals and budget. That might include clearer service pages, improvements to your Google Business Profile or corrections to business information online.
3
Review progress and build on it
For ongoing support, I'll review visibility, website visits and enquiries, then use what we learn to guide further improvements.
Clear advice about what's possible
Search results and AI answers vary, so no one can guarantee a particular position or recommendation. I'll explain what I can improve, agree realistic priorities and keep you informed about progress.
Questions about seo & aeo
If yours isn't here, just drop me a message.
What's the difference between SEO and AEO?
SEO helps you rank in search results like Google. AEO helps AI tools like ChatGPT understand your business well enough to recommend it in their answers. Much of the groundwork is the same, and doing both gives you the best chance of being found.
How long does SEO take to work?
SEO is a longer game than ads. Some changes, like improving your Google Business Profile, can help quite quickly, while bigger improvements usually build over a few months.
Do I need a Google Business Profile?
Yes, if you serve customers locally. It's free and it's one of the most important things for showing up in local searches and on Google Maps.
Can you guarantee I'll be number one?
No one can honestly guarantee that, and I'd be wary of anyone who does. What I can do is make sure you're doing all the right things to give yourself the best possible chance.
Ready to make your marketing work harder?
Tell me a little about your business and I'll come back to you personally. No jargon and no hard sell, just honest advice.