/* Layout: Louise's existing Shopify look, kept and refined. Navy, pink and soft grey bands, Playfair headings, Lora body. Single brand theme by choice. */
:root{
  --navy:#1a2744;
  --navy-soft:#2a3a5f;
  --pink:#f574b6;
  --pink-deep:#eb6fb2;
  --pink-ink:#c2367f;
  --grey:#e8e8e8;
  --paper:#ffffff;
  --card:#f6f6f6;
  --ink:#1a2744;
  --muted:#353d52;
  --display:"Bricolage Grotesque","Helvetica Neue",Arial,sans-serif;
  --logo:"Playfair Display",Georgia,serif;
  --body:"DM Sans","Helvetica Neue",Arial,sans-serif;
  --wrap:1180px;
  color-scheme:light;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
body{background:var(--paper);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.7}
h1,h2,h3{font-family:var(--display);font-weight:600;line-height:1.08;letter-spacing:-.02em;text-wrap:balance;margin:0;color:inherit}
p{margin:0}
a{color:inherit}
a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible{outline:2px solid var(--pink-ink);outline-offset:3px}
.wrap{max-width:var(--wrap);margin-inline:auto;padding-inline:clamp(16px,4vw,48px)}
section{padding-block:clamp(56px,8vw,104px)}

/* top stripe + header */
.stripe{height:10px;background:var(--pink)}
header{background:var(--paper);position:sticky;top:env(safe-area-inset-top,0px);z-index:10;border-bottom:1px solid var(--grey)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-block:18px}
.logo{display:inline-flex;flex-direction:column;align-items:center;text-decoration:none;line-height:1}
.logo b{font-family:var(--logo);font-weight:500;font-size:44px;letter-spacing:-.02em;color:var(--navy)}
.logo small{font-family:var(--body);font-size:8.5px;letter-spacing:.42em;color:var(--pink);margin-top:4px;padding-left:.42em}
.logo i{display:block;width:100%;height:1px;background:var(--navy);margin-top:5px;position:relative}
.logo i::after{content:"\2605";position:absolute;right:-4px;top:-6px;font-size:9px;color:var(--navy);font-style:normal}
.links{display:flex;gap:clamp(14px,2.4vw,30px);flex-wrap:wrap;list-style:none;margin:0;padding:0}
.links a{text-decoration:none;color:var(--muted);font-size:15.5px;padding-block:4px;border-bottom:1px solid transparent;transition:color .2s,border-color .2s}
.links a:hover{color:var(--navy);border-color:var(--navy)}
.menu-btn{display:none;background:none;border:1px solid var(--navy);color:var(--navy);font-family:var(--body);font-size:15px;padding:8px 16px;border-radius:999px;cursor:pointer}
@media (max-width:860px){
  .menu-btn{display:inline-block}
  .links{display:none;position:absolute;left:0;right:0;top:100%;background:var(--paper);flex-direction:column;gap:0;padding:8px clamp(16px,4vw,48px) 20px;border-bottom:1px solid var(--grey)}
  .links.open{display:flex}
  .links a{display:block;padding-block:12px;border-bottom:1px solid var(--grey);font-size:17px}
  .logo b{font-size:38px}
}

/* buttons */
.btn{display:inline-block;font-family:var(--body);font-size:16px;letter-spacing:.04em;text-decoration:none;padding:14px 34px;border-radius:12px;border:1px solid transparent;cursor:pointer;transition:transform .2s,background .2s,color .2s}
.btn:hover{transform:translateY(-2px)}
.btn-navy{background:var(--navy);color:var(--paper)}
.btn-navy:hover{background:var(--navy-soft)}
.btn-white{background:var(--paper);color:var(--navy)}
.btn-line{background:transparent;color:var(--navy);border-color:var(--navy)}
.btn-line:hover{background:var(--navy);color:var(--paper)}

/* hero */
.hero{background:var(--grey);padding-block:clamp(56px,7vw,96px)}
.hero-grid{display:grid;grid-template-columns:1.25fr .9fr;gap:clamp(32px,5vw,72px);align-items:center}
.hero-grid>*{min-width:0}
.kicker{font-family:var(--body);font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--pink-ink);font-size:14px;margin-bottom:18px}
.hero h1{font-size:clamp(44px,6.6vw,84px);font-weight:700;letter-spacing:-.035em}
.hero h1 em{font-style:normal;color:var(--pink)}
.hero h1 span{display:block}
.hero .lede{font-size:clamp(17px,1.6vw,19.5px);color:var(--muted);max-width:34em;margin-top:24px}
.hero .ctas{display:flex;flex-wrap:wrap;gap:14px;margin-top:34px}
.proof{background:var(--navy);color:var(--paper);border-radius:4px;padding:clamp(28px,3.5vw,40px);position:relative}
.proof::before{content:"";position:absolute;inset:14px -14px -14px 14px;border:1px solid var(--pink);border-radius:4px;z-index:-1}
.proof .tag{font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--pink)}
.proof h2{font-size:26px;margin-top:10px}
.proof ol{list-style:none;margin:24px 0 0;padding:0;display:grid;gap:0}
.proof li{display:flex;align-items:baseline;justify-content:space-between;gap:16px;padding-block:14px;border-top:1px solid rgba(255,255,255,.18)}
.proof li span{font-size:15px;color:#c9cfdd}
.proof li strong{font-family:var(--display);font-weight:600;font-size:34px;font-variant-numeric:tabular-nums;color:var(--paper)}
.proof li:last-child strong{color:var(--pink)}
.proof p{font-size:14px;color:#c9cfdd;margin-top:16px;font-style:normal}
@media (max-width:860px){.hero-grid{grid-template-columns:1fr}.proof{margin-right:14px}}

/* overwhelm */
.overwhelm{background:var(--paper);border-bottom:1px solid var(--grey)}
.ow-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(32px,6vw,88px);align-items:start}
.ow-grid>*{min-width:0}
.ow-lead{position:sticky;top:120px}
.ow-lead .tag{font-weight:600;font-size:14px;letter-spacing:.16em;text-transform:uppercase;color:var(--pink-ink);margin-bottom:14px}
.ow-lead h2{font-size:clamp(34px,4.4vw,50px)}
.ow-lead p{color:var(--muted);margin-top:18px;max-width:30em}
.ow-list{display:grid;gap:0}
.ow-item{padding-block:28px;border-top:1px solid var(--grey)}
.ow-item:first-child{border-top:0;padding-top:0}
.ow-item h3{font-size:clamp(22px,2.4vw,27px);color:var(--navy)}
.ow-item h3 span{color:var(--pink)}
.ow-item p{color:var(--muted);margin-top:10px}
.ow-close{margin-top:8px;padding-top:28px;border-top:1px solid var(--grey);display:flex;flex-wrap:wrap;align-items:center;gap:18px 28px}
.ow-close p{font-family:var(--display);font-weight:600;font-size:21px;color:var(--navy)}
@media (max-width:860px){.ow-grid{grid-template-columns:1fr}.ow-lead{position:static}}

/* help */
.help{background:var(--paper);color:var(--navy)}
.sec-head{text-align:center;max-width:720px;margin:0 auto clamp(36px,5vw,56px)}
.sec-head h2{font-size:clamp(34px,4.6vw,52px)}
.sec-head p{margin-top:14px;font-size:18px}
.help .sec-head h2::after{content:"";display:block;width:56px;height:4px;background:var(--pink);border-radius:2px;margin:18px auto 0}
.help .sec-head p{color:var(--muted)}
.help-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.help-card{background:var(--grey);padding:clamp(26px,3vw,38px) clamp(22px,2.6vw,34px);border-radius:4px;border:1px solid transparent;transition:border-color .2s,background .2s}
.help-card:hover{background:var(--paper);border-color:var(--pink)}
.help-card h3{font-size:24px;margin-bottom:10px}
.help-card p{color:var(--muted);font-size:16.5px}
.help .center{text-align:center;margin-top:44px}
@media (max-width:900px){.help-grid{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.help-grid{grid-template-columns:1fr}}

/* website offer */
.offer{background:var(--grey)}
.offer-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:clamp(32px,5vw,72px);align-items:center}
.offer-grid>*{min-width:0}
.offer .new{display:inline-block;background:var(--pink);color:var(--navy);font-weight:600;font-size:13px;letter-spacing:.16em;text-transform:uppercase;padding:5px 14px;border-radius:999px;margin-bottom:18px}
.offer h2{font-size:clamp(34px,4.6vw,52px)}
.offer .intro{color:var(--muted);margin-top:18px;max-width:32em;display:grid;gap:14px}
.price-card{background:var(--paper);border-radius:4px;padding:clamp(28px,4vw,44px);border-top:6px solid var(--pink)}
.price{display:flex;align-items:baseline;gap:12px;flex-wrap:wrap}
.price strong{font-family:var(--display);font-weight:700;font-size:clamp(56px,7vw,80px);line-height:1;letter-spacing:-.03em;color:var(--navy);font-variant-numeric:tabular-nums}
.price span{color:var(--muted);font-size:16px}
.price-card ul{list-style:none;margin:24px 0 28px;padding:0;display:grid;gap:12px}
.price-card li{display:flex;gap:12px;align-items:flex-start}
.price-card li::before{content:"";flex:0 0 10px;height:10px;margin-top:9px;border-radius:50%;background:var(--pink)}
@media (max-width:860px){.offer-grid{grid-template-columns:1fr}}

/* results */
.results{background:var(--navy);color:var(--paper)}
.results .eyebrow{font-family:var(--body);font-weight:600;letter-spacing:.18em;text-transform:uppercase;font-size:14px;color:var(--pink);text-align:center}
.results .sec-head{margin-bottom:0}
.results .sec-head h2{margin-top:10px}
.results .sec-head h3{font-size:20px;margin-top:16px;font-weight:500}
.results .story{max-width:760px;margin:26px auto 0;text-align:center;color:#d3d8e4;display:grid;gap:14px}
.case{margin-top:clamp(40px,5vw,60px);background:var(--pink);color:var(--navy);padding:clamp(32px,5vw,56px) clamp(20px,4vw,56px);border-radius:4px}
.case-title{font-family:var(--display);font-size:clamp(28px,3.6vw,40px);text-align:center;font-weight:700;letter-spacing:.01em}
.case-sub{text-align:center;margin-top:6px;font-size:16px}
.flow{display:flex;align-items:center;justify-content:center;gap:clamp(10px,2vw,22px);margin-top:34px;flex-wrap:wrap}
.pill{background:var(--navy);color:var(--paper);border-radius:22px;padding:22px 30px;min-width:200px;text-align:center}
.pill strong{display:block;font-family:var(--display);font-weight:600;font-size:clamp(34px,4vw,46px);line-height:1.1;font-variant-numeric:tabular-nums}
.pill span{font-size:14px;letter-spacing:.12em;text-transform:uppercase;color:#c9cfdd}
.arrow{font-family:var(--display);font-size:34px;color:var(--paper)}
@media (max-width:760px){.flow{flex-direction:column}.arrow{transform:rotate(90deg)}}
.case-foot{text-align:center;margin-top:30px;font-family:var(--display);font-weight:600;font-size:21px}

/* about */
.about{background:var(--grey)}
.about-grid{display:grid;grid-template-columns:5fr 7fr;align-items:center}
.about-grid>*{min-width:0}
.about img{display:block;width:100%;height:auto;max-width:100%;aspect-ratio:401/339;object-fit:cover}
.about-card{background:var(--paper);padding:clamp(36px,6vw,80px) clamp(24px,5vw,72px);margin-block:-40px}
.about-card h2{font-size:clamp(34px,4.4vw,50px);margin-bottom:22px}
.about-card .copy{display:grid;gap:16px;color:var(--muted);max-width:38em}
.about-card .sign{font-family:var(--logo);color:var(--navy);font-size:24px;margin-top:6px}
@media (max-width:860px){.about-grid{grid-template-columns:1fr}.about-card{margin-block:0}}

/* guides */
.guides .sec-head .soon{display:inline-block;margin-top:14px;background:var(--pink);color:var(--navy);font-size:14px;letter-spacing:.08em;padding:5px 16px;border-radius:999px}
.guide-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.guide{background:var(--card);padding:clamp(28px,3vw,40px) clamp(22px,2.6vw,34px);display:flex;flex-direction:column;gap:12px}
.guide h3{font-size:23px}
.guide p{color:var(--muted);font-size:16.5px}
@media (max-width:900px){.guide-grid{grid-template-columns:1fr}}

/* faq */
.faq{background:var(--navy);color:var(--paper)}
.faq .sec-head p{color:#d3d8e4}
.faq-list{max-width:820px;margin-inline:auto;display:grid;gap:12px}
.faq details{background:var(--navy-soft);border-radius:4px;border:1px solid transparent;transition:border-color .2s}
.faq details[open]{border-color:var(--pink)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:20px 24px;font-family:var(--display);font-weight:600;font-size:clamp(18px,2vw,21px);line-height:1.3}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";flex:0 0 auto;font-family:var(--body);font-size:26px;line-height:1;color:var(--pink);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq summary:focus-visible{outline:2px solid var(--pink);outline-offset:2px}
.faq .answer{padding:0 24px 22px;color:#d3d8e4;display:grid;gap:12px;max-width:44em}

/* contact */
.contact{background:var(--grey)}
.contact-grid{display:grid;grid-template-columns:1fr 1.15fr;gap:clamp(32px,5vw,72px);align-items:start}
.contact-grid>*{min-width:0}
.contact h2{font-size:clamp(34px,4.4vw,50px)}
.contact .area{margin-top:14px;font-weight:600;color:var(--pink-ink)}
.contact .intro{display:grid;gap:16px;color:var(--muted);margin-top:20px;max-width:30em}
form.card{background:var(--paper);padding:clamp(24px,4vw,44px);display:grid;gap:18px}
label{display:block;font-size:14px;letter-spacing:.06em;color:var(--navy);margin-bottom:6px}
input,textarea{width:100%;font-family:var(--body);font-size:16px;color:var(--ink);background:var(--paper);border:1px solid #c7cad3;border-radius:8px;padding:12px 14px}
textarea{min-height:130px;resize:vertical}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.row2>*{min-width:0}
.thanks{color:var(--pink-ink);font-style:normal}
@media (max-width:860px){.contact-grid{grid-template-columns:1fr}}
@media (max-width:520px){.row2{grid-template-columns:1fr}}

/* newsletter + footer */
.news{background:var(--navy);color:var(--paper);padding-block:clamp(48px,6vw,72px)}
.news-grid{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:28px}
.news h2{font-size:clamp(26px,3vw,34px);max-width:20em}
.news form{display:flex;gap:10px;flex-wrap:wrap;flex:1 1 340px;max-width:480px}
.news input{flex:1 1 220px;border-color:transparent}
.news .thanks{color:var(--pink);flex-basis:100%}
footer{background:var(--navy);color:#aab2c5;border-top:1px solid rgba(255,255,255,.12);font-size:14px}
.foot{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;padding-block:22px}
footer a{color:#aab2c5}

/* nav dropdown */
.links{align-items:center}
.has-sub{position:relative}
.has-sub>a::after{content:" \25BE";font-size:11px}
.sub{list-style:none;margin:0;padding:10px 0;position:absolute;left:-18px;top:100%;min-width:250px;background:var(--paper);border:1px solid var(--grey);border-top:3px solid var(--pink);border-radius:0 0 6px 6px;box-shadow:0 14px 30px rgba(26,39,68,.12);display:none;z-index:20}
.has-sub:hover .sub,.has-sub:focus-within .sub{display:block}
.sub a{display:block;padding:9px 20px;border:0!important}
.sub a:hover{background:var(--grey)}
.links a[aria-current="page"]{color:var(--navy);border-color:var(--pink)}
@media (max-width:860px){
  .sub{display:block;position:static;border:0;box-shadow:none;padding:0 0 0 16px;min-width:0}
  .has-sub>a::after{content:""}
}
a.help-card{display:block;text-decoration:none;color:inherit}
.help-card .more{display:inline-block;margin-top:14px;font-weight:600;font-size:15px;color:var(--pink-ink)}
.help-card .more::after{content:" \2192"}

/* service pages */
.crumbs{font-size:14px;color:var(--muted);margin-bottom:18px}
.crumbs a{color:var(--muted)}
.svc-hero h1{font-size:clamp(40px,5.6vw,70px);font-weight:700;letter-spacing:-.035em}
.panel{background:var(--paper);border-radius:4px;padding:clamp(26px,3.5vw,40px);border-top:6px solid var(--pink)}
.panel h2{font-size:24px;margin-bottom:16px}
.panel ul{list-style:none;margin:0;padding:0;display:grid;gap:12px}
.panel li{display:flex;gap:12px;align-items:flex-start}
.panel li::before{content:"";flex:0 0 10px;height:10px;margin-top:9px;border-radius:50%;background:var(--pink)}
.panel p{color:var(--muted)}
.panel p+p{margin-top:12px}
.what{background:var(--grey)}
.what .sec-head p{color:var(--muted)}
.what .help-card{background:var(--paper)}
.what .help-card:hover{border-color:var(--pink)}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px);counter-reset:s}
.step{border-top:2px solid var(--navy);padding-top:22px}
.step b{display:block;font-family:var(--display);font-weight:700;font-size:44px;line-height:1;color:var(--pink);margin-bottom:12px}
.step h3{font-size:24px;margin-bottom:8px}
.step p{color:var(--muted)}
@media (max-width:820px){.steps{grid-template-columns:1fr}}
.ph{border:2px dashed var(--pink);background:rgba(245,116,182,.08);border-radius:10px;padding:16px 18px;color:var(--navy);font-size:15px}
.ph b{color:var(--pink-ink);letter-spacing:.08em;text-transform:uppercase;font-size:12px;display:block;margin-bottom:4px}
.results .ph{color:var(--paper);background:rgba(245,116,182,.12)}
.results .ph b{color:var(--pink)}
.pill.ph-pill{background:transparent;border:2px dashed var(--navy);color:var(--navy)}
.pill.ph-pill span{color:var(--navy)}
.quote{max-width:760px;margin:clamp(36px,5vw,52px) auto 0;text-align:center}
.faq.light{background:var(--paper);color:var(--navy)}
.faq.light .sec-head p{color:var(--muted)}
.faq.light details{background:var(--grey)}
.faq.light .answer{color:var(--muted)}
.cta-band{background:var(--grey);text-align:center}
.cta-band h2{font-size:clamp(32px,4.2vw,48px)}
.cta-band p{color:var(--muted);max-width:36em;margin:16px auto 28px}
.cta-band .ctas{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}

/* footer */
.foot-top{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:32px;padding-block:44px 28px}
.foot-top>*{min-width:0}
.foot-top h3{font-family:var(--body);font-size:13px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--pink);margin-bottom:12px}
.foot-top ul{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.foot-top a{text-decoration:none}
.foot-top a:hover{color:var(--paper)}
.foot-top p{max-width:26em}
@media (max-width:760px){.foot-top{grid-template-columns:1fr}}

/* cookie banner */
.cookie{position:fixed;left:16px;right:16px;bottom:calc(16px + env(safe-area-inset-bottom,0px));max-width:560px;margin-inline:auto;background:var(--navy);color:var(--paper);border-radius:10px;padding:18px 20px;box-shadow:0 18px 40px rgba(0,0,0,.25);z-index:50;display:grid;gap:12px;font-size:15px}
.cookie .row{display:flex;gap:10px;flex-wrap:wrap}
.cookie .btn{padding:10px 20px;font-size:15px}

/* insights */
.chips{display:flex;flex-wrap:wrap;gap:10px;margin-top:28px}
.chip{font-family:var(--body);font-size:15px;padding:8px 18px;border-radius:999px;border:1px solid var(--navy);background:transparent;color:var(--navy);cursor:pointer}
.chip[aria-pressed="true"]{background:var(--navy);color:var(--paper)}
.post-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
.post-grid>*{min-width:0}
.post{display:flex;flex-direction:column;gap:12px;background:var(--grey);border-radius:4px;padding:clamp(26px,3vw,36px);text-decoration:none;color:inherit;border:1px solid transparent;transition:border-color .2s,background .2s}
.post:hover{background:var(--paper);border-color:var(--pink)}
.post .t{font-size:13px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--pink-ink)}
.post h2,.post h3{font-size:clamp(22px,2.4vw,27px)}
.post p{color:var(--muted)}
.post .m{margin-top:auto;font-size:14px;color:var(--muted)}
@media (max-width:760px){.post-grid{grid-template-columns:1fr}}
.toc{background:var(--grey);border-radius:8px;padding:22px 26px;margin-bottom:8px}
.toc b{display:block;font-family:var(--display);font-size:20px;color:var(--navy);margin-bottom:10px}
.toc ol{margin:0;padding-left:1.3em;display:grid;gap:6px}
.toc a{color:var(--navy);text-decoration-color:var(--pink);text-underline-offset:3px}
.article h2{scroll-margin-top:110px}
.article .tip{background:rgba(245,116,182,.12);border-left:4px solid var(--pink);padding:16px 20px;border-radius:0 8px 8px 0}
.article .tip p{color:var(--navy)}
.post-grid.three{grid-template-columns:repeat(3,1fr)}
@media (max-width:900px){.post-grid.three{grid-template-columns:1fr}}
.post-meta{margin-top:18px;color:var(--muted);font-size:15px}
.article{max-width:68ch;margin-inline:auto;font-size:18px}
.article>*+*{margin-top:18px}
.article h2{font-size:clamp(26px,3vw,32px);margin-top:44px}
.article ul,.article ol{padding-left:1.3em;display:grid;gap:10px}
.article li::marker{color:var(--pink-ink);font-weight:600}
.article strong{color:var(--navy)}
.article p,.article li{color:var(--muted)}
.helpbox{max-width:68ch;margin:48px auto 0;background:var(--navy);color:var(--paper);border-radius:4px;padding:clamp(26px,4vw,40px);display:grid;gap:14px}
.helpbox h2{font-size:26px}
.helpbox p{color:#d3d8e4}
.helpbox .ctas{display:flex;gap:12px;flex-wrap:wrap}
.helpbox .btn-line{color:var(--paper);border-color:var(--paper)}
.more-posts{background:var(--grey)}
.more-posts .post{background:var(--paper)}
.more-posts .post-grid{grid-template-columns:repeat(3,1fr)}
@media (max-width:900px){.more-posts .post-grid{grid-template-columns:1fr}}

/* standalone pages */
.page-hero{background:var(--grey);padding-block:clamp(48px,6vw,80px)}
.page-hero h1{font-size:clamp(40px,5.6vw,68px);font-weight:700;letter-spacing:-.035em;max-width:16em}
.page-hero .lede{font-size:clamp(17px,1.6vw,19.5px);color:var(--muted);max-width:40em;margin-top:20px}
.story-block{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,4vw,56px);align-items:start;margin-top:clamp(36px,5vw,56px)}
.story-block>*{min-width:0}
.story-block h3{font-size:22px;margin-bottom:8px}
.story-block .txt{display:grid;gap:22px}
.story-block p{color:var(--muted)}
@media (max-width:860px){.story-block{grid-template-columns:1fr}}
.cs{padding-block:clamp(48px,6vw,80px);border-top:1px solid var(--grey)}
.cs:first-of-type{border-top:0}
.cs .t{font-weight:600;font-size:14px;letter-spacing:.16em;text-transform:uppercase;color:var(--pink-ink)}
.cs h2{font-size:clamp(30px,3.8vw,44px);margin-top:10px}
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.quotes>*{min-width:0}
@media (max-width:900px){.quotes{grid-template-columns:1fr}}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:clamp(36px,5vw,52px)}
.stat{background:var(--navy);color:var(--paper);border-radius:4px;padding:24px 22px}
.stat strong{display:block;font-family:var(--display);font-weight:700;font-size:clamp(32px,3.6vw,44px);line-height:1;color:var(--pink);font-variant-numeric:tabular-nums}
.stat span{display:block;margin-top:10px;font-size:15px;color:#d3d8e4}
@media (max-width:900px){.stats{grid-template-columns:repeat(2,1fr)}}
@media (max-width:420px){.stats{grid-template-columns:1fr}}
.prose{max-width:68ch;display:grid;gap:16px;color:var(--muted);font-size:17.5px}
.prose h2{font-size:clamp(28px,3.4vw,38px);color:var(--navy);margin-top:24px}
.two-col{display:grid;grid-template-columns:1.3fr 1fr;gap:clamp(32px,5vw,72px);align-items:start}
.two-col>*{min-width:0}
@media (max-width:860px){.two-col{grid-template-columns:1fr}}
.tools{display:flex;flex-wrap:wrap;gap:10px}
.tools span{background:var(--grey);border-radius:999px;padding:7px 16px;font-size:15px;color:var(--navy)}
.faq-group+.faq-group{margin-top:clamp(40px,5vw,56px)}
.faq-group h2{font-size:clamp(24px,2.8vw,30px);max-width:820px;margin:0 auto 16px}
.next{list-style:none;margin:28px 0 0;padding:0;display:grid;gap:18px;counter-reset:n}
.next li{display:grid;grid-template-columns:44px 1fr;gap:14px;align-items:start;counter-increment:n}
.next li::before{content:counter(n);width:44px;height:44px;border-radius:50%;background:var(--pink);color:var(--navy);font-family:var(--display);font-weight:700;font-size:20px;display:grid;place-items:center}
.next b{display:block;color:var(--navy)}
.next span{color:var(--muted)}
.side-card{background:var(--grey);border-radius:4px;padding:24px;margin-top:28px;display:grid;gap:8px}
.side-card h3{font-size:20px}
.side-card p{color:var(--muted);font-size:16px}
.page-hero .lede+.lede{margin-top:14px}
.motto{margin-top:22px;font-family:var(--display);font-weight:700;font-size:clamp(22px,2.4vw,28px);color:var(--pink-ink);letter-spacing:-.01em}
.about-ctas{display:flex;flex-wrap:wrap;margin-top:44px!important;gap:16px!important}
.about img,.page-hero img{max-width:401px!important;justify-self:center}

/* privacy policy */
.policy{max-width:72ch}
.policy h2{font-size:clamp(24px,2.8vw,30px);margin-top:36px}
.policy h3{font-size:20px;margin-top:20px;color:var(--navy)}
.policy ul{padding-left:1.3em;display:grid;gap:8px}
.policy li::marker{color:var(--pink-ink)}
.policy table{width:100%;border-collapse:collapse;font-size:16px}
.policy th,.policy td{text-align:left;vertical-align:top;padding:10px 12px;border-bottom:1px solid var(--grey)}
.policy th{color:var(--navy);background:var(--grey)}
.table-wrap{overflow-x:auto}
mark.fill{background:rgba(245,116,182,.16);color:var(--pink-ink);border:1px dashed var(--pink);border-radius:4px;padding:0 6px;font-weight:600}
.form-note{font-size:14px;color:var(--muted)}
.form-note a{color:var(--navy)}
.news .form-note{color:#c9cfdd;flex-basis:100%}
.news .form-note a{color:var(--paper)}
.cookie a{color:var(--paper)}

/* pricing */
.plans{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;align-items:stretch}
.plans>*{min-width:0}
.plan{background:var(--paper);border-radius:4px;padding:clamp(26px,3vw,36px);display:flex;flex-direction:column;gap:14px;border-top:6px solid var(--grey)}
.plan.featured{border-top-color:var(--pink);box-shadow:0 18px 40px rgba(26,39,68,.10)}
.plan .new{align-self:flex-start;margin:0}
.plan h3{font-size:24px}
.plan .price strong{font-size:clamp(44px,5vw,58px)}
.plan .price strong.small{font-size:clamp(32px,3.6vw,40px)}
.plan .price{align-items:baseline}
.plan-intro{color:var(--muted)}
.plan ul{list-style:none;margin:0 0 6px;padding:0;display:grid;gap:10px}
.plan li{display:flex;gap:12px;align-items:flex-start;font-size:16px}
.plan li::before{content:"";flex:0 0 9px;height:9px;margin-top:9px;border-radius:50%;background:var(--pink)}
.plan .btn{margin-top:auto;align-self:flex-start}
@media (max-width:760px){.plans{grid-template-columns:1fr}}
.plan-note{font-size:14px;color:var(--muted)}
.combo{margin-top:16px;background:var(--navy);color:var(--paper);border-radius:4px;padding:clamp(26px,3.5vw,40px);display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:20px 40px}
.combo>div{flex:1 1 420px;min-width:0}
.combo h3{font-size:clamp(22px,2.6vw,28px)}
.combo p{color:#d3d8e4;margin-top:8px;max-width:44em}
.plans-more{text-align:center;margin-top:28px;color:var(--muted)}
.plans-more a{color:var(--navy);font-weight:600}

/* gym case study */
.case2-img{display:block;width:100%;max-width:420px;height:auto;justify-self:center;border-radius:6px;box-shadow:0 10px 26px rgba(26,39,68,.18)}
.story+.case2,.story+*{margin-top:clamp(32px,4vw,48px)}
.case2{display:flex;flex-wrap:wrap;border-radius:6px;overflow:hidden;background:var(--paper);color:var(--navy);text-align:left;box-shadow:0 24px 50px rgba(0,0,0,.18)}
.case2-hero{flex:1 1 280px;min-width:0;background:var(--pink);padding:clamp(28px,4vw,48px);display:flex;flex-direction:column;justify-content:center;gap:6px}
.case2-tag{font-size:13px;font-weight:600;letter-spacing:.14em;text-transform:uppercase}
.case2-big{font-family:var(--display);font-weight:700;font-size:clamp(56px,7.5vw,92px);line-height:1;letter-spacing:-.04em;margin-top:10px;font-variant-numeric:tabular-nums}
.case2-sub{font-size:18px;font-weight:500;max-width:16em}
.case2-badge{align-self:flex-start;margin-top:18px;background:var(--navy);color:var(--paper);border-radius:999px;padding:8px 18px;font-weight:600;font-size:15px}
.case2-body{flex:1.4 1 340px;min-width:0;padding:clamp(22px,3vw,36px);display:grid;gap:24px;align-content:center}
.case2-body .img-slot{margin:0}
.steps2{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(110px,1fr));gap:18px 12px}
.steps2 li{border-top:3px solid var(--grey);padding-top:14px;position:relative}
.steps2 li::before{content:"";position:absolute;top:-8px;left:0;width:13px;height:13px;border-radius:50%;background:var(--paper);border:3px solid var(--pink)}
.steps2 strong{display:block;font-family:var(--display);font-weight:700;font-size:clamp(22px,2.2vw,28px);line-height:1.1;font-variant-numeric:tabular-nums}
.steps2 span{display:block;font-size:14px;color:var(--muted);margin-top:4px}
.steps2 li.win{border-top-color:var(--pink)}
.steps2 li.win::before{background:var(--pink)}
.steps2 li.win strong{color:var(--pink-ink)}
/* icons and image slots */
.ow-img{margin-top:28px}
.overwhelm-graphic{display:block;width:100%;max-width:440px;height:auto;margin-top:28px}
.ow-item h3{color:var(--pink-ink)}
.ico{display:inline-grid;place-items:center;width:52px;height:52px;border-radius:50%;background:var(--paper);color:var(--navy);margin-bottom:16px;box-shadow:inset 0 0 0 2px var(--pink)}
.what .ico{background:var(--grey)}
.help-card:hover .ico{background:var(--pink);box-shadow:none}
.img-slot{margin:28px 0 0;width:100%;max-width:100%;border:2px dashed var(--pink);border-radius:10px;background:rgba(245,116,182,.07);display:grid;place-items:center;align-content:center;gap:10px;padding:20px;text-align:center;color:var(--navy)}
.img-slot figcaption{font-size:15px;max-width:26em;color:var(--muted)}
.img-slot b{display:block;color:var(--pink-ink);letter-spacing:.08em;text-transform:uppercase;font-size:12px;margin-bottom:4px}

/* jazz */
.hero,.page-hero{position:relative;overflow:hidden}
.hero::after,.page-hero::after{content:"";position:absolute;right:-140px;top:-160px;width:460px;height:460px;border-radius:50%;background:radial-gradient(circle,rgba(245,116,182,.28),rgba(245,116,182,0) 68%);pointer-events:none}
.hero::before,.page-hero::before{content:"";position:absolute;left:-60px;bottom:-90px;width:220px;height:220px;border-radius:50%;border:2px solid rgba(245,116,182,.35);pointer-events:none}
.hero>.wrap,.page-hero>.wrap{position:relative;z-index:1}
.ow-item{display:grid;grid-template-columns:48px 1fr;column-gap:18px}
.ow-item>.ico-sm{grid-row:span 2;margin-top:2px}
.ico-sm{display:inline-grid;place-items:center;width:46px;height:46px;border-radius:50%;background:rgba(245,116,182,.14);color:var(--pink-ink)}
.ico-inline{display:inline-grid;place-items:center;width:44px;height:44px;border-radius:50%;background:var(--pink);color:var(--navy);flex:0 0 auto}
.plan>.ico-inline{margin-bottom:2px}
.faq-group h2{display:flex;align-items:center;gap:14px}
.side-card h3{display:flex;align-items:center;gap:10px}
.side-card h3 .ico-inline{width:36px;height:36px}
.post .img-slot{margin:0 0 6px;padding:12px}
.post .img-slot svg{width:24px;height:24px}
.post .img-slot figcaption{font-size:13px}
.article-img{max-width:68ch;margin:0 auto 36px}
.article-img .img-slot{margin:0}
.values{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.values>*{min-width:0}
.value{background:var(--paper);border-radius:4px;padding:clamp(24px,3vw,34px)}
.value h3{font-size:22px;margin:14px 0 8px}
.value p{color:var(--muted)}
.photo-row{display:grid;grid-template-columns:2fr 1fr 1fr;gap:16px}
.photo-row>*{min-width:0}
.photo-row.two{grid-template-columns:1.55fr 1fr;align-items:stretch}
@media (max-width:900px){.photo-row.two{grid-template-columns:1.55fr 1fr}.photo-row.two>:first-child{grid-column:auto}}
@media (max-width:600px){.photo-row.two{grid-template-columns:1fr}}
.photo-row .img-slot{margin:0;height:100%}
.logos{display:grid;grid-template-columns:repeat(5,1fr);gap:12px}
.logos .img-slot{margin:0;padding:10px}
.logos .img-slot svg{width:22px;height:22px}
.logos .img-slot figcaption{font-size:12px}
.logo-strip{padding-block:clamp(36px,4vw,52px);border-bottom:1px solid var(--grey)}
.logo-strip p.lbl{text-align:center;font-size:14px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:20px}
.quotes .ph{position:relative;padding-top:44px}
.quotes .ph::before{content:"\201C";position:absolute;top:-6px;left:16px;font-family:var(--logo);font-size:72px;line-height:1;color:var(--pink)}
@media (max-width:900px){.values{grid-template-columns:1fr}.photo-row{grid-template-columns:1fr 1fr}.photo-row>:first-child{grid-column:1/-1}.logos{grid-template-columns:repeat(3,1fr)}}
@media (max-width:480px){.logos{grid-template-columns:repeat(2,1fr)}}

/* homepage hero: growth arrow instead of circles */
.hero:not(.svc-hero)::before{display:none}
.hero:not(.svc-hero)::after{right:4%;top:auto;bottom:12%;width:min(42vw,520px);height:min(29vw,360px);border-radius:0;background:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A//www.w3.org/2000/svg%22%20viewBox%3D%220%200%20520%20360%22%3E%3Cpolyline%20points%3D%2220%2C320%20140%2C230%20220%2C270%20340%2C140%20420%2C170%20476%2C79%22%20fill%3D%22none%22%20stroke%3D%22%23f574b6%22%20stroke-width%3D%2214%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22/%3E%3Cpolygon%20points%3D%22500%2C40%20498%2C93%20454%2C66%22%20fill%3D%22%23f574b6%22%20stroke%3D%22%23f574b6%22%20stroke-width%3D%226%22%20stroke-linejoin%3D%22round%22/%3E%3Ccircle%20cx%3D%22140%22%20cy%3D%22230%22%20r%3D%229%22%20fill%3D%22%23ffffff%22%20stroke%3D%22%23f574b6%22%20stroke-width%3D%226%22/%3E%3Ccircle%20cx%3D%22340%22%20cy%3D%22140%22%20r%3D%229%22%20fill%3D%22%23ffffff%22%20stroke%3D%22%23f574b6%22%20stroke-width%3D%226%22/%3E%3C/svg%3E") no-repeat center/contain;opacity:.95}
@media (max-width:900px){.hero:not(.svc-hero)::after{opacity:.25;right:-40px;bottom:6%;width:340px;height:236px}}
/* closing quote mark on testimonials */
.testimonial p::after{content:"\201D";font-family:var(--logo);color:var(--pink);font-size:96px;line-height:0;vertical-align:-.52em;margin-left:6px}
.testimonial.case-quote p::after{font-size:80px}
.quotes .testimonial p::after{font-size:72px}
.testimonial.inline p::after{font-size:64px}

/* testimonial */
.testimonial{margin:clamp(32px,4vw,48px) auto 0;max-width:780px;position:relative;padding:clamp(28px,3.5vw,40px) clamp(24px,4vw,48px) clamp(24px,3vw,32px);border-radius:6px;background:var(--navy-soft);color:var(--paper);text-align:left}
.testimonial::before{content:"\201C";position:absolute;top:-22px;left:24px;font-family:var(--logo);font-size:96px;line-height:1;color:var(--pink)}
.testimonial p{font-size:clamp(17px,1.7vw,20px);line-height:1.6}
.testimonial cite{display:flex;gap:10px;align-items:baseline;margin-top:16px;font-style:normal;font-size:15px;color:#c9cfdd}
.testimonial cite b{color:var(--pink);font-weight:600}
.testimonial.light{background:var(--grey);color:var(--navy)}
.testimonial.light cite{color:var(--muted)}
.testimonial.light cite b{color:var(--pink-ink)}
.testimonial.inline{margin:8px 0 0;background:transparent;color:var(--navy);padding:22px 0 0 0;border-top:2px solid var(--pink);border-radius:0}
.testimonial.inline::before{top:-6px;left:auto;right:0;font-size:64px}
.testimonial.inline p{font-size:17px}
.testimonial.inline cite{color:var(--muted)}
.testimonial.inline cite b{color:var(--pink-ink)}
.testimonial.case-quote{margin:0;max-width:none;background:transparent;color:var(--navy);padding:26px 0 0}
.testimonial.case-quote::before{top:-14px;left:-4px;font-size:80px}
.testimonial.case-quote p{font-size:clamp(17px,1.7vw,19px)}
.testimonial.case-quote cite{color:var(--muted)}
.testimonial.case-quote cite b{color:var(--pink-ink)}
.quotes .testimonial{margin:0;max-width:none;padding-top:44px;height:100%}
.quotes .testimonial::before{top:-8px;left:16px;font-size:72px}
.quotes .testimonial p{font-size:16px}

.testimonial cite.with-logo{align-items:center;gap:14px}
.testimonial cite.with-logo span{display:flex;flex-direction:column;gap:2px}
.cite-logo{width:110px;height:auto;background:#fff;border-radius:6px;padding:6px 8px;box-shadow:0 0 0 1px rgba(26,39,68,.08)}
.logos .client-logo{display:grid;place-items:center;aspect-ratio:3/2;background:var(--paper);border:1px solid var(--grey);border-radius:10px;padding:12px}
.logos .client-logo img{width:100%;max-width:160px;height:auto}

.art-img{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:cover;border-radius:8px}
.post .art-img{margin-bottom:6px}

/* press */
.press{padding-block:clamp(48px,6vw,72px);background:var(--paper)}
.press .lbl{font-size:14px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:8px}
.press-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:16px;max-width:1000px;margin-inline:auto}
.press-grid>*{min-width:0}
.press-card{display:grid;grid-template-columns:auto 1fr;gap:18px;align-items:center;background:var(--grey);border-radius:6px;padding:22px 24px;text-decoration:none;color:var(--navy);border:1px solid transparent;transition:border-color .2s,background .2s}
.press-card:hover{background:var(--paper);border-color:var(--pink)}
.press-mast{font-family:var(--logo);font-weight:500;font-size:26px;line-height:1.1;max-width:7em;white-space:normal!important;color:var(--navy);padding-right:18px;border-right:2px solid var(--pink);white-space:nowrap}
.press-card p{color:var(--muted);font-size:16px}
.press-card p b{color:var(--navy)}
.press-card .more{display:inline-block;margin-top:6px;font-weight:600;font-size:15px;color:var(--pink-ink)}
@media (max-width:480px){.press-card{grid-template-columns:1fr}.press-mast{border-right:0;padding-right:0}}
.as-seen{margin-top:14px;font-size:15px;color:var(--muted)}
.as-seen a{color:var(--navy);font-weight:600;text-decoration-color:var(--pink)}

/* real photos */
.photo{display:block;width:100%;max-width:100%;height:100%;object-fit:cover;border-radius:10px;margin:0}
.ow-lead .photo,.two-col .photo{margin-top:28px;height:auto}
.about img,.page-hero img{max-width:100%!important}

/* free workbook landing page */
.lp-head .nav{justify-content:space-between}
.lp-back{font-weight:500;color:var(--navy);text-decoration:none;border-bottom:1.5px solid var(--pink)}
.lp-hero{background:var(--grey);padding:clamp(40px,6vw,80px) 0}
.lp-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(28px,5vw,64px);align-items:start}
.lp-hero h1{font-size:clamp(36px,5vw,58px);line-height:1.05;margin:8px 0 18px}
.lp-hero .pk{color:var(--pink-ink)}
.lp-in{font-weight:700;color:var(--navy);margin:26px 0 10px}
.lp-list{list-style:none;padding:0;margin:0;display:grid;gap:12px}
.lp-list li{display:flex;gap:12px;align-items:flex-start;color:var(--muted)}
.lp-list svg{flex:0 0 22px;color:var(--pink-ink);margin-top:3px}
.lp-jump{display:inline-flex;margin-top:22px}
.lp-copy .lede+.lede,.ty .lede+.lede{margin-top:14px}
.lp-meta{margin-top:22px;font-size:14px;color:#5c6478}
.lp-form{background:#fff;border-radius:16px;padding:clamp(24px,3vw,36px);box-shadow:0 18px 50px rgba(26,39,68,.12);border-top:6px solid var(--pink)}
.lp-form h2{font-size:clamp(24px,2.6vw,30px);margin:0 0 6px}
.lp-form>p{color:var(--muted);margin:0 0 18px}
.lp-preview{background:var(--grey);border-radius:10px;padding:18px;font-size:14px;color:#4a5268}
/* HubSpot form styling (applies when HubSpot renders the form on the page) */
.hs-wrap form{font-family:var(--body)}
.hs-wrap .hs-form-field{margin-bottom:16px}
.hs-wrap label{display:block;font-weight:600;font-size:15px;color:var(--navy);margin-bottom:6px}
.hs-wrap input[type=text],.hs-wrap input[type=email],.hs-wrap select{width:100%!important;box-sizing:border-box;font:inherit;font-size:16px;padding:12px 14px;border:1.5px solid #c9cdd8;border-radius:10px;background:#fff;color:var(--navy)}
.hs-wrap input:focus,.hs-wrap select:focus{outline:none;border-color:var(--navy);box-shadow:0 0 0 3px rgba(245,116,182,.3)}
.hs-wrap .inputs-list{list-style:none;padding:0;margin:0}
.hs-wrap .hs-form-booleancheckbox-display{display:flex;gap:10px;align-items:flex-start;font-weight:400;font-size:14px;color:var(--muted)}
.hs-wrap .hs-richtext,.hs-wrap .legal-consent-container p{font-size:13px;color:#5c6478;line-height:1.5}
.hs-wrap .hs-richtext a,.hs-wrap .legal-consent-container a{color:var(--navy)}
.hs-wrap .hs-button{width:100%;font-family:var(--display);font-weight:600;font-size:17px;padding:15px 22px;border:0;border-radius:10px;background:var(--navy);color:#fff;cursor:pointer;margin-top:6px}
.hs-wrap .hs-button:hover{background:var(--navy-soft)}
.hs-wrap .hs-error-msgs{list-style:none;padding:0;margin:6px 0 0;font-size:13px;color:#b0265f}
.lp-peek{padding:clamp(48px,7vw,90px) 0}
.peek-row{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(14px,2.5vw,28px);max-width:900px;margin:clamp(28px,4vw,44px) auto 0}
.peek-row img{width:100%;height:auto!important;border-radius:8px;box-shadow:0 14px 36px rgba(26,39,68,.16);border:1px solid #e1e4ea}
.peek-row img:nth-child(1){transform:rotate(-2deg)}
.peek-row img:nth-child(3){transform:rotate(2deg)}
.lp-who{background:var(--card);padding:clamp(48px,6vw,80px) 0}
.lp-who-grid{display:grid;grid-template-columns:1.6fr 1fr;gap:40px;align-items:center}
.lp-who p{color:var(--muted);margin:0 0 14px}.lp-who h2{margin:6px 0 16px}
.lp-who .motto{font-family:var(--display);font-weight:700;color:var(--pink-ink);font-size:20px;margin-top:18px}
.lp-who-cta{text-align:center}
.lp-foot{background:var(--navy);color:#d3d8e4;padding:22px 0}
.lp-foot a{color:#fff}
.lp-foot .foot{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:14px;border:0;padding-top:0;padding-bottom:0}
.ty-grid{display:grid;grid-template-columns:1.3fr .7fr;gap:clamp(28px,5vw,64px);align-items:center}
.ty-downloads{display:flex;gap:14px;flex-wrap:wrap;margin-top:26px}
.ty-cover{width:100%;height:auto!important;max-width:300px;justify-self:center;border-radius:8px;box-shadow:0 18px 44px rgba(26,39,68,.2);transform:rotate(2deg)}
@media (max-width:860px){.lp-jump{display:inline-flex}.lp-grid,.ty-grid,.lp-who-grid{grid-template-columns:1fr}.lp-who-cta{text-align:left}.ty-cover{max-width:220px}}
@media (max-width:560px){.peek-row{grid-template-columns:1fr 1fr}.peek-row img:nth-child(3){display:none}}

/* free marketing audit */
.page-hero h1 .pk{color:var(--pink-ink)}
.lp-form form{display:grid;gap:16px;margin-top:18px}
.lp-form label{display:block;font-weight:600;font-size:14px;margin-bottom:6px}
.lp-form .row2{gap:14px}
.lp-hero.ty .lede{max-width:40em}
.opt{font-weight:400;color:var(--muted);font-size:.9em}
.audit-box h2{font-size:clamp(24px,2.6vw,30px)}
.audit-list{list-style:none;margin:16px 0 0;padding:0;display:grid;gap:14px}
.audit-list li{display:grid;grid-template-columns:auto 1fr;gap:12px;align-items:start}
.audit-list svg{color:var(--pink);margin-top:3px}
.lp-list svg{color:var(--pink)}
.has-sub.sub-right .sub{left:auto;right:-18px}
.audit-card a.btn{margin-top:8px;justify-self:start}

.svc-intro{padding-block:clamp(56px,7vw,96px)}
.svc-intro-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:clamp(32px,5vw,72px);align-items:center}
.svc-intro-grid>*{min-width:0}
.svc-intro h2{font-size:clamp(30px,3.6vw,44px);font-weight:700;letter-spacing:-.025em;margin:0 0 18px}
.svc-intro p{font-size:clamp(17px,1.5vw,19px);color:var(--muted);max-width:34em}
.svc-intro-card{background:var(--grey);border-radius:6px;padding:clamp(24px,3vw,36px);border-top:4px solid var(--pink)}
.svc-intro-card h3{font-size:22px;margin:0 0 14px}
.svc-intro-card ul{list-style:none;margin:0;padding:0;display:grid;gap:12px}
.svc-intro-card li{position:relative;padding-left:24px}
.svc-intro-card li::before{content:"";position:absolute;left:0;top:.6em;width:9px;height:9px;border-radius:50%;background:var(--pink)}
@media (max-width:860px){.svc-intro-grid{grid-template-columns:1fr}}
.panel .stat-note{font-size:13px;color:var(--muted);margin-top:16px;padding-top:14px;border-top:1px solid var(--grey);line-height:1.55}
.panel .stat-note a{color:inherit}
.ow-list .ow-close{margin-top:8px}

.pkg-summary{margin:14px 0 0;font-size:15px;font-weight:600;color:var(--navy);line-height:1.5}
.panel-compact li strong{color:var(--navy)}

.press-card{grid-template-columns:1fr;align-items:start;align-content:start;gap:14px}
.press-mast{border-right:0;padding-right:0;padding-bottom:12px;border-bottom:2px solid var(--pink);max-width:none}

.svc-hero h1 .pk{color:var(--pink-ink)}
.svc-hero h1:has(.pk){font-size:clamp(34px,4.4vw,56px);line-height:1.05}
.how-note{margin-top:clamp(28px,4vw,44px);background:var(--card);border-left:4px solid var(--navy);border-radius:0 12px 12px 0;padding:22px 26px;max-width:860px}.how-note h3{margin:0 0 6px;font-size:20px}.how-note p{margin:0;color:var(--muted)}
.panel .price-label,.pkg-note{margin-top:18px;padding:14px 16px;background:var(--card);border-radius:10px;font-size:15px;line-height:1.6}
.panel .price-label,.price-label{margin:0 0 4px;font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--pink-ink)}

/* logo line without the star */
.logo i::after{content:none!important;display:none!important}

.ent-case .flow{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.ent-case .flow .pill{margin:0;min-width:0;padding:18px 12px;border-radius:16px}
.ent-case .pill strong{font-size:clamp(26px,3vw,38px);line-height:1.1}
.ent-case .pill span{font-size:12px;line-height:1.4;display:block;margin-top:6px}
.ent-quote{margin-top:22px;background:#fff;color:var(--navy);border-radius:12px;padding:20px 22px}
.ent-quote p{color:var(--navy)}
.ent-quote cite{color:var(--muted)}
.ent-quote cite b{color:var(--pink-ink);margin-right:6px}
.testimonial cite span{display:flex;flex-direction:column;gap:2px}

@media (min-width:861px){
  .about{padding-block:clamp(70px,8vw,110px)}
  .about-grid{align-items:stretch}
  .about-grid>img{height:calc(100% + 80px)!important;margin-block:-40px;aspect-ratio:auto!important;object-fit:cover;object-position:center 30%;border-radius:12px 0 0 12px;box-shadow:-18px 18px 0 var(--pink);position:relative;z-index:1}
  .about-card{border-radius:0 12px 12px 0;position:relative;z-index:2}
}

.about-grid>img.about-inset{display:none}
@media (min-width:861px){
  .about-grid{position:relative}
  .about-grid>img.about-inset{display:block;position:absolute!important;margin:0!important;grid-area:auto;left:calc(41.66% - 230px);bottom:-74px;width:210px!important;height:210px!important;aspect-ratio:1/1!important;object-fit:cover;object-position:center 55%;border:6px solid #fff;border-radius:12px!important;box-shadow:0 16px 36px rgba(26,39,68,.22)!important;z-index:3}
}
.prose-photo{margin:26px 0 8px}
.prose-photo .photo{margin:0;height:auto;border-radius:12px}
.prose-photo figcaption{margin-top:10px;font-size:14px;color:#5c6478}

.how-row{display:grid;grid-template-columns:1fr 1fr;gap:clamp(20px,3vw,36px);align-items:center;margin-top:clamp(28px,4vw,44px)}
.how-row .photo{height:auto;margin:0;border-radius:12px}
.how-row .how-note{margin-top:0}
@media (max-width:760px){.how-row{grid-template-columns:1fr}}

.faq-hero{display:grid;grid-template-columns:1.3fr 1fr;gap:clamp(28px,5vw,64px);align-items:center}
.faq-hero .photo{height:auto;margin:0;border-radius:12px}
@media (max-width:860px){.faq-hero{grid-template-columns:1fr}}

.wb-promo{display:grid;grid-template-columns:150px 1fr;gap:clamp(20px,3vw,36px);align-items:center;margin-top:clamp(40px,5vw,60px);background:var(--grey);border-radius:16px;padding:clamp(22px,3vw,36px);text-decoration:none;color:var(--navy);border-left:6px solid var(--pink)}
.wb-promo img{width:100%;height:auto;border-radius:6px;box-shadow:0 12px 28px rgba(26,39,68,.2);transform:rotate(-3deg)}
.wb-promo>span{display:grid;gap:10px;justify-items:start}
.wb-kick{font-size:13px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--pink-ink)}
.wb-promo strong{font-family:var(--display);font-size:clamp(22px,2.4vw,30px);line-height:1.15}
.wb-text{color:var(--muted)}
.wb-promo .btn{margin-top:6px}
@media (max-width:600px){.wb-promo{grid-template-columns:1fr}.wb-promo img{width:110px}}

.contact-left{display:grid;gap:clamp(28px,4vw,40px);align-content:start}
.next-box{background:var(--card);border-radius:14px;padding:clamp(22px,3vw,32px)}
.next-box h2{font-size:clamp(24px,2.6vw,30px);margin:0 0 16px}
.next-box .next{margin:0}
.contact-left textarea{min-height:170px}

/* contact photo framed with a pink block */
img.photo[src*="louise-blue"]{box-shadow:-16px 16px 0 var(--pink);border-radius:12px;margin:0 0 40px 16px!important;width:calc(100% - 16px)!important}

.contact-me{display:flex;align-items:center;gap:22px;margin-bottom:32px}
.contact-me img.photo[src*="louise-blue"]{width:150px!important;height:150px!important;flex:0 0 150px;aspect-ratio:1/1;margin:0 0 8px 8px!important;border-radius:50%!important;box-shadow:-8px 8px 0 var(--pink)!important;object-fit:cover}
.contact-me p{margin:0;color:var(--muted);font-size:16px;line-height:1.55}
.contact-me strong{display:block;font-family:var(--display);font-size:22px;color:var(--navy);margin-bottom:4px}
@media (max-width:420px){.contact-me img.photo[src*="louise-blue"]{width:110px!important;height:110px!important;flex-basis:110px}}

.info-pair{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.info-pair .side-card{margin:0}
aside .next-box{margin-bottom:24px}
@media (max-width:700px){.info-pair{grid-template-columns:1fr}}

.panel .price-label{background:none!important;padding:0!important;margin:0 0 4px!important;border-radius:0!important}
.panel-compact{align-self:center}
.panel-compact ul{gap:9px;margin-top:16px!important}
.panel-compact li{font-size:15.5px;line-height:1.45}
.panel-compact li::before{margin-top:7px}
.price-strip{background:#fff;padding:clamp(28px,4vw,44px) 0;border-bottom:1px solid var(--grey)}
.ps-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.ps-card{background:var(--card);border-radius:12px;padding:20px 22px;border-top:4px solid var(--navy)}
.ps-card:first-child{border-top-color:var(--pink)}
.ps-card h3{font-size:18px;margin:0 0 6px}
.ps-card p{margin:0;color:var(--muted);font-size:15px;line-height:1.55}
@media (max-width:860px){.ps-grid{grid-template-columns:1fr}}

.launch-offer{display:block;margin:12px 0 4px;padding:10px 14px;background:#fdeef6;border:1.5px dashed var(--pink);border-radius:12px;font-size:14px;font-weight:600;color:var(--navy);line-height:1.3}
.launch-offer span{display:inline-block;margin:0 8px 4px 0;background:var(--pink);color:var(--navy);font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;padding:4px 10px;border-radius:999px}

.site-type{margin:2px 0 0;font-size:15px;color:var(--muted)}
.shop-note{margin-top:18px;padding-top:14px;border-top:1px solid var(--grey);font-size:15px;color:var(--muted)}
.shop-note a{color:var(--navy);font-weight:600}
.plan-note+.plan-note{margin-top:6px}

/* a single testimonial sits centred */
.quotes:has(> :only-child){grid-template-columns:minmax(0,760px);justify-content:center}
.quotes > :only-child p{font-size:clamp(17px,1.5vw,19px)}

.svc-quote{background:var(--navy);padding-block:clamp(48px,6vw,80px)}
.feature-quote{margin:0;display:grid;grid-template-columns:auto 1fr;gap:clamp(28px,5vw,64px);align-items:center}
.fq-stats{display:grid;gap:14px}
.fq-stats div{background:rgba(255,255,255,.08);border-left:4px solid var(--pink);border-radius:6px;padding:16px 20px;min-width:230px}
.fq-stats strong{display:block;color:#fff;font-size:clamp(28px,3.2vw,40px);line-height:1.1;letter-spacing:-.02em}
.fq-stats span{color:#d3d8e4;font-size:14px}
.feature-quote blockquote{margin:0}
.feature-quote blockquote p{color:#fff;font-size:clamp(20px,2.2vw,27px);line-height:1.45;font-weight:500;letter-spacing:-.01em}
.feature-quote cite{display:block;margin-top:18px;font-style:normal;color:#d3d8e4;font-size:15px}
.feature-quote cite b{color:var(--pink);margin-right:8px}
@media (max-width:760px){.feature-quote{grid-template-columns:1fr}}

.plan-mentor{grid-column:1/-1;display:grid!important;grid-template-columns:1fr 1fr;gap:clamp(20px,4vw,48px);border-top-color:var(--pink)!important}
.plan-mentor .pm-left,.plan-mentor .pm-right{display:flex;flex-direction:column;gap:14px;min-width:0}
.plan-mentor .pm-right .btn{align-self:flex-start;margin-top:auto}
@media (max-width:760px){.plan-mentor{grid-template-columns:1fr}}

.book-card{background:var(--navy)!important;color:#fff;margin-top:22px}
.book-card h3{color:#fff}
.book-card p{color:#d3d8e4}
.book-card .btn{background:var(--pink)!important;color:var(--navy)!important;justify-self:start;margin-top:6px}

/* ---- animations ---- */
@media (prefers-reduced-motion: no-preference){
  @keyframes lbDraw{from{clip-path:inset(0 100% 0 0)}to{clip-path:inset(0 0 0 0)}}
  .hero:not(.svc-hero)::after{animation:lbDraw 1.6s cubic-bezier(.65,0,.35,1) .35s both}
  html.lb-anim .reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease;transition-delay:var(--d,0s)}
  html.lb-anim .reveal.in{opacity:1;transform:none}
  .help-card,.plan,.press-card,.post,.side-card,.ps-card,.value,.step,.testimonial,.ow-item{transition:transform .25s ease,box-shadow .25s ease,border-color .2s,background .2s}
  .help-card:hover,.plan:hover,.press-card:hover,.post:hover,.ps-card:hover,.value:hover{transform:translateY(-6px);box-shadow:0 16px 34px rgba(26,39,68,.12)}
  .btn{transition:transform .2s,box-shadow .2s,background .2s,color .2s}
  .btn:hover{transform:translateY(-2px);box-shadow:0 0 0 4px rgba(245,116,182,.28),0 10px 22px rgba(26,39,68,.14)}
}